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Surf Shops & Schools in Santa Cruz, CA

35 of the 62 marinas and boating businesses we list in Santa Cruz are surf shops and surf schools.

Shops range from retail stores focused on board sales and gear tune-ups to dedicated surf schools offering private and group lessons. Finding the right spot depends on whether you need beginner-friendly soft-top rentals, advanced custom shaping, or guided stand-up paddle tours. A map pin shows location, but it will not tell you if a shop provides wetsuit rentals, certified instructors, or local tide guidance.

  1. Midtown Surf Shop + Coffee Bar

    1126 Soquel Ave, Santa Cruz, CA 95062-2106

    Mon–Sat 8:30am–7pm, Sun 8:30am–6pm

    Service & repairs
  2. Club Ed Surf School and Camps

    2350 Paul Minnie Ave, Santa Cruz, CA 95062-1748

    Boat rentals
  3. Freeline Surf Shop

    821 41st Ave, Santa Cruz, CA 95062-4420

  4. Blown Out Surf Shack

    3055 Portola Dr, Santa Cruz, CA 95062-5027

  5. Pacific Wave

    1502 Pacific Ave, Santa Cruz, CA 95060

  6. Arrow Surf & Sport

    2324 Mission St, Santa Cruz, CA 95060-5246

  7. Noland's on the Wharf

    47 Municipal Wharf, Santa Cruz, CA 95060

  8. Buell Surf Shop

    912 41st Ave, Santa Cruz, CA 95062-4457

  9. Ding Pro Surfboard Repair Santa Cruz

    2350 Paul Minnie Ave, Santa Cruz, CA 95062

  10. Haut Surf Shop

    345 Swift St, Santa Cruz, CA 95060

  11. Hotline Wetsuits

    509B Swift St, Santa Cruz, CA 95060-5823

  12. Rip Curl

    753 41st Ave, Santa Cruz, CA 95062-5208

  13. Ward Coffey Shapes

    402 Ingalls St #13b, Santa Cruz, CA 95060

  14. Your Board Santa Cruz

    885 41st Ave, Santa Cruz, CA 95062

  15. Traveler Surf Club & Coastal Outpost

    747F 41st Ave, Santa Cruz, CA 95062

  16. O'Neill Surf Shop

    400 Beach St, Santa Cruz, CA 95060

  17. Rip Curl - Downtown Santa Cruz

    1395 Pacific Ave, Santa Cruz, CA 95060-3909

  18. Steamer Lane, Santa Cruz

    West Cliff Drive, Santa Cruz, CA 95060

  19. Arrow Surf & Sport

    2100 Delaware Ave Ste 1, Santa Cruz, CA 95060-6362

  20. Rip Curl

    1604 Mission St, Santa Cruz, CA 95060

  21. Saint Kris Surf Co.

    125 Beach St, Santa Cruz, CA 95060

  22. Shoreline Surf Shop,

    125 Beach St, Santa Cruz, CA 95060-5412

  23. Pacific Wave

    623 Swift St, Santa Cruz, CA 95060-5825

  24. Cowells Beach Surf Shop

    30 Front St, Santa Cruz, CA 95060

  25. 38th Ave. Beach

    23801 E Cliff Dr, Santa Cruz, CA 95062-5244

  26. Taylor Surfboards

    660 34th Ave, Santa Cruz, CA 95062-5107

  27. Buell Surf Rental Center

    907 41st Ave, Santa Cruz, CA 95062-4456

  28. The Hook

    Santa Cruz, CA 95062

  29. Santa Cruz Board Builders Guild

    345 Swift St, Santa Cruz, CA 95060-6227

  30. Santa Cruz Ca Locals

    2161 Empire Grade, Santa Cruz, CA 95060-9746

  31. Pleasure Point Surf Spot

    Santa Cruz, CA

  32. The Duke Statue

    Santa Cruz, CA 95060

  33. Pleasure Point

    Santa Cruz, CA 95062-4205

  34. Indicators

    W Cliff Drive, Santa Cruz, CA 95060

  35. Tha Hook

    Santa Cruz, CA

Check ocean conditions ahead of time. Call the shop before heading out to confirm lesson schedules, swell conditions, and current equipment rental availability.

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Good to know

What is usually included with a surfboard rental?

Most shops include the surfboard, leash, and a block of wax with standard daily or hourly rentals. Wetsuits or rash guards are sometimes included, but some locations charge a small extra fee for neoprene gear depending on the water temperature.

Do I need prior experience to book a group surf lesson?

No, beginner group lessons are designed for first-time surfers and typically cover land-based safety, popping up, and basic ocean awareness before getting into the water. Instructors stay in waist-deep water to assist students with catching soft-top waves.

How much do surf lessons and board rentals typically cost?

Daily board rentals often range from $25 to $50 depending on the board type, while group lessons typically cost between $75 and $150 per person for a two-hour session. Private lessons or specialized SUP tours generally cost more.